Category: short story

A blank page appears in the survey during the pretest. What can I do?

You get an empty page when testing the questionnaire, although you have placed at least one question on each page. Then this is due to the questionnaire dynamics and used functions such as branching or conditional visibility. Therefore, please check the questionnaire dynamics for correctness. A typical example: The empty page appears after a filter… Continue reading A blank page appears in the survey during the pretest. What can I do?

Optimize background images in your forms

When designing your forms in HeyForm, you can set the background color and background image. This is a great way to personalize your survey form, evaluation form, or registration form. You can add any background image you like. Sometimes a large image can be used as a background, and sometimes a smaller image repeated vertically… Continue reading Optimize background images in your forms

Can I use a survey, also as a registration form?

Sure, you can! You can also design surveys as forms or questionnaires. The structure and content of your questionnaire are up to you, so you can also use a survey to register for an event. With an automatic message offered by HeyForm, you can send your participants a confirmation including further information afterward. Thus, you… Continue reading Can I use a survey, also as a registration form?

Can I automatically filter participants during the survey?

Yes, with the participation action within the questionnaire control you can set up the survey to automatically filter participants depending on their response behavior while the survey is running. You set filter conditions before starting the survey, which ensures that your participants receive a label when answering, and are marked depending on which answer was… Continue reading Can I automatically filter participants during the survey?

What is an Ideal Customer Profile?

The concept of buyer personas is all well and good but insufficient for effective B2B marketing. In addition, it makes sense to focus on certain organizations that seem to be particularly promising. This is where the concept of the Ideal Customer Profile (ICP) comes in. De facto, it makes a big difference to sell a… Continue reading What is an Ideal Customer Profile?

Agile marketing for more impact.

More and more channels. More and more tools. More and more data. Few marketing departments manage to respond appropriately to changing customer needs and new competitors. With a view to more flexibility, there is more and more talk of “agile marketing”. Explanation of terms Agility The word “agile” comes from the Latin (“agilis”) and is… Continue reading Agile marketing for more impact.

How can heat maps increase conversions?

Conversion optimization can be roughly divided into three work steps: Identification of possible weak points. Elaboration of a possible solution and formulation of a corresponding hypothesis. Testing the hypothesis with the help of an experiment. Heatmaps help in particular to identify possible weak points: Elements that irritate the user. Elements that tend to bore the… Continue reading How can heat maps increase conversions?

What is meant by Voice Search?

When we talk about voice search, we actually mean voice search on the Internet. But mostly we are talking about Siri or Alexa. It is a special search function using natural language that has gained importance, especially in recent years, due to the technical development of mobile devices. This special search is based on question-answer… Continue reading What is meant by Voice Search?